AI on the Lot: simulating a conference before the doors open
At AI on the Lot 2026 at Amazon MGM Studios, The Garden in the Machine builds a virtual conference in Emergentic. Agents representing attendees move between sessions, plan their days and talk as the schedule unfolds[1].
Simulating the attendees
Organizers report 1,631 attendee profiles represented in a two-day simulation, from 2,494 event registrations. Registration information supplies archetypes and avatars for the agents (AI on the Lot, 2026).
Connecting the live event
The event app uses simulation data for introductions and badge-based discovery. Its first day encounters Wi-Fi, onboarding and stability problems. The organizers also report that limited registration data constrains the simulated profiles (AI on the Lot, 2026).