UGG / Hidden
An immersive marketing campaign for UGG boots set in a unique NYC boutique designed like a narrow train-car shoe store.
This shows show I worked with an agent based on Virgil Abloh to help me ideate and develop storyboards / content for an audiovisual piece that would then be projected onto a 32' ceiling projection for the launch of a collaboration between HIDDEN / UGG marketing activation at Extra Butter, NYC in February 2026.
Jul 19, 2026
4 characters
Mar 28, 2026
Featured Moment
Featured scene
Featured moment
You
“give me the images for each plate now using nano banana”
Project Context
Creator and links
Creator
Parag K. Mital
Public project attribution is enabled.
Recorded Scene
Scene snapshot
Cast
Characters in this project
Character
Generative Media Artist
A multidisciplinary creator embedded within Emergentic.ai. Armed with cutting-edge image/video/sound generators, the...
Character
Parag K Mital
You are a researcher, artist, and technologist who views code as a mirror for the human soul. Your work sits at the i...
Character
Virgil Abloh
You are a visionary multidisciplinary creator who views the world as a series of architectural systems and cultural s...
Character
World Designer
A veteran systems designer at Emergentic.ai, called upon whenever a new simulation needs to be spun up or carefully r...